2025 Strategy ProposalIDRISSI & TINTA Schools

Digital Growth
Strategy 2025

A comprehensive SEO and digital strategy proposal for Gains Education Group, designed to increase student admissions and enhance online visibility.

52%

YoY increase in private school searches in Malaysia (2024-25)

View Google Trends Data
93%

Of parents prioritize digital research for international school selection

Download ISC Report
2.8x

Average increase in qualified leads after SEO optimization

GAINS Educational Institutions

Est. 2015

IDRISSI International School

Positioning

Eco-Islamic, Cambridge syllabus, international school with Islamic values

Digital Focus 2025

Unified parent experience from preschool to secondary, personalized learning pathways

Est. 2019

Sekolah TINTA

Positioning

STEM-focused private school (Bahasa + English), future-proof, innovative pedagogy

Digital Focus 2025

Integrated STEM learning platform, real-time parent engagement tools

Proposed Digital Strategy

Based on your request for an SEO strategy to increase admissions, I've developed a comprehensive plan that focuses on enhancing online visibility and converting prospective parents into enrolled students.

Current Challenges

Limited online visibility and digital presence in key educational search terms

Proposed Solution

Data-driven SEO strategy targeting high-intent parent searches

Expected Outcome

Increased qualified leads and improved conversion rates for admissions

IDRISSI Growth Strategy: Q2-Q3 2025

Competitor Analysis

Search Volume by School

  • "sri kdu" (1.4K/mo)
  • "help international school" (1.2K/mo)
  • "idrissi international school" (750/mo)

Comparison Keywords

  • "international school vs national school" (450/mo)
  • "best international school in selangor" (400/mo)

Location-Based Opportunity

High-Value Areas

  • "international school setia alam" (320/mo)
  • "international school shah alam" (280/mo)
  • "international school klang" (250/mo)

SEO Strategy

Content Focus

  • • School Comparison Guide
  • • Area-Specific Landing Pages
  • • Fee Structure Comparison
  • • Academic Results Showcase

SEM Campaign

Priority Keywords

  • • "international school fees malaysia"
  • • "cambridge curriculum school"
  • • "islamic international school"
  • • Location-based terms

Ad Strategy

  • • Competitor comparison ads
  • • Location-specific campaigns
  • • USP highlight campaigns

Content Calendar

Q2 2025 Focus

  • • School comparison articles
  • • Fee structure breakdowns
  • • Student testimonials
  • • Virtual tour content

Q3 2025 Focus

  • • Academic achievement reports
  • • Parent success stories
  • • Facility showcase series
  • • Community impact stories

TINTA SEO Growth Strategy: Q2-Q3 2025

Current Performance

Branded Search

  • "sekolah tinta" (900/mo, #2)
  • "stem school malaysia" (450/mo, #8)

Gap Analysis

  • Limited STEM education visibility
  • Missing from innovation keywords
  • Low project-based learning rankings

Market Opportunity

High-Value Keywords

  • "stem education malaysia" (800/mo)
  • "project based learning school" (350/mo)
  • "innovative school selangor" (250/mo)

Competitor Insights

  • Strong STEM program showcase
  • Innovation lab highlights
  • Student project portfolios

Q2: Content Development

Priority Pages

  • • Advanced STEM Curriculum
  • • Innovation Lab Showcase
  • • Project Portfolio Gallery
  • • Student Success Stories

Content Types

  • • STEM Project Showcases
  • • Innovation Workshops
  • • Competition Achievements

Q2-Q3: Technical SEO

Site Structure

  • • Program-specific sections
  • • Location landing pages
  • • Academic level hubs

Technical Tasks

  • • Mobile optimization
  • • Schema markup
  • • Internal linking

Q3: Local SEO

Local Optimization

  • • GMB optimization
  • • Local citations
  • • Area-specific content

Target Areas

  • • Selangor region
  • • Nearby townships
  • • Educational hubs

Traffic Goals

Organic Growth

  • Q2:Increase traffic by 50% (baseline: 257)
  • Q3:Double Q2 traffic

Keyword Targets

  • Top 5 for "international school selangor"
  • Top 3 for STEM education terms

Conversion Strategy

Lead Generation

  • 1.STEM workshop registration
  • 2.Virtual campus tour
  • 3.Project showcase events

Target Metrics

  • Visit-to-Lead: >= 2.5%
  • Lead-to-Tour: >= 35%
Beyond SEO

Transforming GAINS into a Digital-First Education Group

While SEO is crucial for visibility, true digital transformation requires a holistic approach. Here's how we can revolutionize every aspect of your operations.

🎯

Current State

  • • Fragmented student data
  • • Manual marketing processes
  • • Limited parent engagement
  • • Siloed school operations

Transformation Goals

  • • Unified student journey
  • • Automated marketing flows
  • • Real-time parent insights
  • • Integrated operations
💫

Expected Impact

  • • 40% operational efficiency
  • • 65% faster lead response
  • • 85% parent satisfaction
  • • 50% cost optimization
Proposed Technology StackCDP + ERP + AI

Let's explore how an integrated technology ecosystem can transform GAINS Education into a data-driven, future-ready institution.

Omnichannel Marketing & Business Strategy 2025

🎯

Customer Data Platform

  • • Unified parent/student profiles
  • • Journey stage tracking
  • • Behavioral scoring
  • • Multi-touchpoint integration
⚙️

ERP System

  • • Centralized operations
  • • Multi-school management
  • • Financial integration
  • • Resource optimization
📈

Marketing Automation

  • • Personalized campaigns
  • • Lead nurturing flows
  • • Event automation
  • • ROI tracking
🤖

AI Agents

  • • Content Generation & Optimization
  • • Teacher-AI Collaborative Workflows
  • • Multi-channel Campaign Management
  • • Performance Analytics & Insights
Student Journey

Complete Educational Lifecycle

From early childhood at Genius Aulad to international education and beyond, creating lifelong connections with our institutions

1

Genius Aulad

Ages 2–6

🌱

Early Years Foundation

Islamic-based Early Childhood Education

  • 🌍Montessori + Islamic Values
  • 🎯Holistic Development
📚

Core Curriculum

Comprehensive Learning Journey

  • 🧠Cognitive Development
  • 🤝Social Skills Building
💫
Development Focus

Building strong foundations in Islamic values, cognitive development, and social skills

2

Primary Education

Ages 7–12

🎓

IDRISSI Primary

Cambridge + Islamic Values

  • 📚International Curriculum
  • 🌱Character Development
🔬

TINTA Primary

STEM + Project-Based Learning

  • 🚀Hands-on STEM Projects
  • 💡Innovation Focus
🌟
Digital Integration

Blending traditional learning with modern technology and interactive digital tools

3

Secondary Education

Ages 13–17

🎓

IDRISSI Secondary

IGCSE + Islamic Values

  • 🌍International Curriculum
  • 🌱Character Development
🔬

TINTA Secondary

SPM + STEM Excellence

  • 🚀Advanced STEM Programs
  • 💡Innovation Focus
🎯Academic Excellence
Key Programs
  • 📚University Preparation
  • 🎯Career Guidance
💫Student Development
Enrichment
  • 🌟Leadership Programs
  • 🤝Community Projects
🌟
Future Ready

Preparing students for higher education and future careers with comprehensive support

4

Alumni Network

Lifelong Connection

🤝Alumni Engagement
Network Benefits
  • 🎓Mentorship Programs
  • 💼Career Opportunities
🌟Community Impact
Giving Back
  • 🤝Alumni Initiatives
  • 💫Success Stories
💫
Lifelong Community

Building a strong network of successful alumni who continue to contribute to the GAINS community

Systems Integration

CDP Features

  • Unified Parent Profile with Complete Timeline
  • Advanced Segmentation Engine
  • Multi-touchpoint Data Integration
  • Automated Journey Mapping

ERP Features

  • Centralized Multi-school Management
  • Integrated Finance & HR Systems
  • Mobile-first Parent & Teacher Portals
  • Real-time Analytics Dashboard

Implementation Timeline

Phase 1

1-3 months

CDP MVP + Lead tracking + ERP admissions

Phase 2

4-6 months

Student management, fees, parent app

Phase 3

7-12 months

Marketing automation + alumni CDP + analytics dashboards

Ready to Transform Your Marketing Strategy?

Hi, I'm Amir Ariff – a strategic marketer with deep expertise in digital technology and growth marketing. I'm ready to help GAINS Education Group achieve its transformation goals for 2025.

With proven experience in customer journey optimization, marketing automation, and comprehensive digital strategy, I can help elevate your schools to new heights.